Crest toothpaste is available in several different versions, such as Crest Whitening, Crest Tartar Control, Crest Whitening with mouthwash, and Crest Total Effects. Given these different variations of the product, it appears that the marketers of Crest are segmenting the market by using segmentation.
A) psychographic
B) product usage
C) benefit
D) end-purpose
E) advantage

Question

Quizplus · Accepted Answer

The different versions of Crest toothpaste are designed to offer specific benefits, such as whitening or tartar control, indicating that the market is segmented based on the benefits consumers seek.

Crest Toothpaste Is Available in Several Different Versions, Such as Crest