Bethlehem Steel Corp. provides steel for a variety of uses to its various customers. Customers have different needs for the steel and thus Bethlehem has to prepare the raw steel differently depending on how customers will use it in their production processes. The primary business segmentation variable in this example is:
A) geographic location.
B) customer size.
C) product use.
D) customer importance.
E) organization classification.

Question

Quizplus · Accepted Answer

The primary business segmentation variable is "product use" because Bethlehem Steel Corp. tailors its steel preparation based on how customers will use it in their production processes.