Dell Inc. segments its business markets into small business, corporate, government agencies, K-12 schools, and higher education institutions. The primary segmentation variable used in this example is:
A) geographic location.
B) type of organization.
C) secondary product use.
D) customer size.
E) market potential.

Question

Quizplus · Accepted Answer

The primary segmentation variable used by Dell Inc. in this example is the "type of organization," as they are categorizing their market based on different types of organizations such as small businesses, corporate, government agencies, K-12 schools, and higher education institutions.

Dell Inc Segments Its Business Markets into Small Business, Corporate, Government