When more information is needed about a problem and a tentative hypothesis needs to be made more specific, marketers usually conduct a(n) research.

Name: When more information is needed about a problem and a tentative hypothesis needs to be made more specific, marketers usually conduct a(n) research.
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Exploratory research is conducted to gather more information about a problem or to make a tentative hypothesis more specific. It is often used when the problem is not clearly defined.

When More Information Is Needed About a Problem and a Tentative