Saks Fifth Avenue wants to learn about its consumers' attitudes toward online purchases. There are numerous studies that are available about consumers and online buying, but Saks believes its customers might be different from the usual online consumer profile, so they decide to conduct their own study. If Saks were to use the available data about consumer attitudes, it would be using data.

Question

Quizplus · Accepted Answer

Secondary data refers to information that has already been collected by other sources, such as studies or reports, which Saks could use to understand consumer attitudes without conducting their own research.

Saks Fifth Avenue Wants to Learn About Its Consumers' Attitudes