In Marketing Research, a Sample Is Best Described as

In marketing research, a sample is best described as

A) a small group that is a part of a larger group.
B) all the elements, units, or individuals of interest to researchers for a specific study.
C) a limited number of units chosen to represent the characteristics of a total population.
D) a group that shares a common attribute within a population.
E) a small portion of a product offered to customers to try a new product.