Kelsey thinks she will be able to get the highest quality of responses concerning the product features most sought by consumers through personal interviews. She decides to conduct her interviews at ____ because this is a common location for personal interviews today.

Question

Quizplus · Accepted Answer

Shopping malls are a common location for personal interviews because they attract a diverse group of consumers and allow for convenient and efficient recruitment of respondents. The high foot traffic also ensures that researchers can quickly achieve their sample sizes.

Kelsey Thinks She Will Be Able to Get the Highest