Ice Max conducted a telephone survey to determine the effectiveness of a recent advertising campaign. One of the questions in the survey was, "Have you ever heard of a cola with twice the caffeine of regular colas?" This is an example of a(n) question.

Question

Quizplus · Accepted Answer

The question is dichotomous because it can be answered with a simple "yes" or "no," offering two possible responses.

Ice Max Conducted a Telephone Survey to Determine the Effectiveness