If Spik & Span, the maker of Rapid dishwashing liquid, wants to know what percentage of customers examines product labels before making a product selection in the grocery store, it can best gain this information through _____.

Question

Quizplus · Accepted Answer

Observation is the best method to gain information on whether customers examine product labels, as it allows the company to directly see customer behavior in a natural setting without relying on self-reported data, which can be biased or inaccurate.

If Spik & Span, the Maker of Rapid Dishwashing Liquid