To formulate a marketing strategy, one must .
A) identify and analyze a target market and develop a marketing mix to satisfy individuals in that market
B) develop a statement of what is to be accomplished through marketing activities
C) establish performance standards and evaluate actual performance by comparing it with established standards
D) determine the means for utilizing resources in the various functional areas to reach the organization's goals
E) compare the quality of the company's goods, services, or processes with that of its bestperforming competitors

Question

To formulate a marketing strategy, one must .
A) identify and analyze a target market and develop a marketing mix to satisfy individuals in that market
B) develop a statement of what is to be accomplished through marketing activities
C) establish performance standards and evaluate actual performance by comparing it with established standards
D) determine the means for utilizing resources in the various functional areas to reach the organization's goals
E) compare the quality of the company's goods, services, or processes with that of its best­performing competitors

Quizplus · Accepted Answer

Formulating a marketing strategy involves identifying and analyzing a target market and developing a marketing mix to satisfy individuals in that market. This is the core of creating a strategy that effectively reaches and serves the intended audience.

To Formulate a Marketing Strategy, One Must