After discovering that consumers had concerns about fat and carbohydrates, Avolado's Pizza began offering a low- fat, low-carb pizza product. The creation of this new product was the result of:
A) a sustainable competitive advantage.
B) a well-defined mission statement.
C) a core competency.
D) a market opportunity.
E) the company's sales orientation.

Question

Quizplus · Accepted Answer

A market opportunity refers to a situation where a company can meet the needs or desires of consumers that are not currently being satisfied. Avolado's Pizza identified a market opportunity by recognizing consumer concerns about fat and carbohydrates and responded by creating a low-fat, low-carb pizza product.

After Discovering That Consumers Had Concerns About Fat and Carbohydrates