Anabell is willing to buy more goods from Ceres than the other retail stores because Ceres has been very successful in designing supply systems that link existing stores with its own website. This personalizes online shopping and provides a reliable delivery system. This unique capability that allows Ceres to achieve a competitive advantage over its rivals is called .
A) empowerment
B) a core competency
C) a benchmark
D) a strategic window
E) a marketing strategy

Question

Quizplus · Accepted Answer

A core competency refers to a unique capability that gives a company a competitive advantage over its rivals, such as Ceres' ability to integrate its supply systems with its website effectively.

Anabell Is Willing to Buy More Goods from Ceres Than