A group of individuals or organizations that have needs for products in a product class and have the willingness, ability, and authority to purchase those products is called a(n):
A) strategic window.
B) industry.
C) strategic business unit.
D) exchange.
E) market.

Question

Quizplus · Accepted Answer

A market consists of individuals or organizations with needs for products in a product class and the willingness, ability, and authority to purchase those products.

A Group of Individuals or Organizations That Have Needs for Products