Scenario 2.2
Use the following to answer the questions.
EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport, such as hang-gliding, bungee jumping, skydiving, and motocross. Adrian Moss, EXperience Limited's owner, has just finished developing the strategic plan, including marketing objective of growing his customer base by 15% during the coming year. He believes that the best way of reaching that objective is to advertise to the college-aged student. In the past, the majority of his sales have been to males under the age of 29, participating in hang-gliding and bungee jumping at various tourist locations. He wants to expand his skydiving and motocross tours, but isn't sure whether or not the expansion will be profitable. He currently has a database containing all the customers who have gone on a hang-gliding or bungee jumping vacation with his company.
-Refer to Scenario 2.2. The fact that college enrollments have been increasing at a rapid rate over the past few years is an example of .
A) an environmental factor
B) a strategic window
C) a marketing opportunity
D) a competitive advantage
E) a company strength

Question

Quizplus · Accepted Answer

An environmental factor is something that affects a company from outside the company. The fact that college enrollments have been increasing at a rapid rate over the past few years is an environmental factor because it is something that is happening outside of EXperience Limited that could affect the company's business.

Scenario 2.2 Use the Following to Answer the Questions