To truly understand your customers, you MUST ___
A) tell them why they need your product.
B) hire the best marketing research firm available.
C) listen carefully and adapt based upon what they say.
D) advertise in multiple media forms, like the Internet.
E) All of the above

Question

Quizplus · Accepted Answer

Listening carefully and adapting based on customer feedback is essential for understanding them. Telling customers why they need a product, hiring a marketing firm, and advertising are strategies for reaching out to customers, but they don't necessarily lead to understanding them.

To Truly Understand Your Customers, You MUST ___