Two inexpensive ways to identify the appropriate target market are to pursue multiple markets or to wait for one to emerge.

Question

Quizplus · Accepted Answer

Pursuing multiple markets simultaneously without focus can be costly and inefficient, and waiting for a market to emerge is passive and risks missing opportunities. Effective, inexpensive methods include market research, surveys, and analysis of existing customer data.

Two Inexpensive Ways to Identify the Appropriate Target Market Are