New ventures must differentiate their product or service to make its distinctiveness and value clear to customer.
Correct Answer:
Verified
Q6: Marketing is at the heart of an
Q7: New ventures cannot survive in competition with
Q8: Intuition, personal expertise and passion are usually
Q9: During the introduction phase of the product
Q10: Many entrepreneurs rely heavily on their cash
Q12: Marketing helps entrepreneurs acquire resources by selling
Q13: A segment is a group of customers
Q14: The cost-based method of pricing is marking
Q15: Two inexpensive ways to identify the appropriate
Q16: The stages of the product life cycle
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