During the introduction phase of the product life cycle, marketers must cultivate customer loyalty and build the brand.

Name: During the introduction phase of the product life cycle, marketers must cultivate customer loyalty and build the brand.
Brand: Quizplus
Rating: 4.7 (44 reviews)

Question

Quizplus · Accepted Answer

During the introduction phase, the focus is on creating awareness and interest in the product, not on cultivating customer loyalty, which is more relevant in later stages like growth and maturity.

During the Introduction Phase of the Product Life Cycle, Marketers