Positioning describes a company's offering relative to the product attributes that are most important to whom?

Name: Positioning describes a company's offering relative to the product attributes that are most important to whom?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Positioning is about how a company's product or service is perceived by its customers in relation to important attributes. It focuses on aligning the product's features, benefits, and perceptions to meet the customer's needs and stand out from competitors.

Positioning Describes a Company's Offering Relative to the Product Attributes