Which of the following is part of the first-mover myth?
A) You must launch the first product in the market.
B) Creating a new market is easier than entering an existing one.
C) Creating a market is inexpensive.
D) A first mover's advantage is expensive.
E) B and C

Question

Quizplus · Accepted Answer

The first-mover myth often includes misconceptions such as creating a new market is easier and less expensive than entering an existing one, which are not necessarily true and can lead to strategic missteps.

Which of the Following Is Part of the First-Mover Myth