What risks does the company take when expanding its product mix?
A) The company may incur unwieldy development expenses.
B) The market may not accept the new product.
C) Unsuccessful products can damage the brand.
D) All of the above
E) None of the above

Question

Quizplus · Accepted Answer

Expanding the product mix can lead to unwieldy development expenses, market rejection of the new product, and potential damage to the brand if the new products are unsuccessful.

What Risks Does the Company Take When Expanding Its Product