What opportunity do you lose when choosing to use Technology Licensing as a means to grow?
A) Generate more revenue
B) Conserve resources
C) Increase your brand name recognition
D) None of the above
E) All of the above

Question

Quizplus · Accepted Answer

When you license technology, you allow others to use your technology, which can limit your ability to increase brand recognition as the technology may be marketed under another company's brand.

What Opportunity Do You Lose When Choosing to Use Technology