Reverse Marketing Is

Reverse marketing is:

A) discouraged by the rapid rate of technological change and growth in international trade.
B) when the buying organization has decided to stop making something in house and identifies a supplier from its existing supply base.
C) is an aggressive, purchaser-initiated, approach to finding and developing world class suppliers.
D) requires that the marketer fully understand the needs of the buying organization now and in the future.
E) is most appropriate when the product is fairly standard and available from multiple local suppliers.