Which of the following media outlets reaches the largest audience?
A) USA Today
B) The Wall Street Journal
C) the Sunday morning news shows Face the Nation, Meet the Press, and This Week
D) ABC, CBS, and NBC weekday evening television news
Correct Answer:
Verified
Q2: Television news reaches a larger audience than
Q3: CPM refers to:
A) cost per thousand
B) commercial
Q4: What do Postman and Powers man when
Q5: "Cost per thousand" refers to the cost
Q6: Postman and Powers argue that "commercials are
Q7: Production of a short commercial can cost
Q8: On average, Americans are exposed to approximately
Q9: A rating point is worth about _for
Q10: Discuss how advertising aims to get consumers
Q11: The demographic profile of news program viewers
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