_____ is defined as the perception of the benefits associated with a good, service, or bundle of goods and services in relation to what buyers are willing to pay for them.
A) Value
B) Equity
C) Turnover
D) Revenue

Question

Quizplus · Accepted Answer

Value refers to the perception of benefits in relation to the price paid for a product or service. It is the worth that customers attribute to a product or service, based on the benefits they receive compared to the cost of acquisition. Value is a critical concept in marketing, as it helps organizations to develop products that meet customers' needs and preferences while maximizing their revenue and profitability.

_____ Is Defined as the Perception of the Benefits Associated