In the context of the pre- and postproduction services perspective of a value chain, which of the following statements is true of preproduction services
A) They focus on gaining a customer.
B) They include on-site installation and application services.
C) They focus solely on keeping an existing customer.
D) They include recycling and remanufacturing initiatives.

Question

Quizplus · Accepted Answer

Preproduction services focus on activities that happen before a sale is made, such as market research, advertising, and lead generation. These services are aimed at gaining a new customer or prospect. On-site installation and application services would fall under postproduction services, which happen after the sale has been made. Recycling and remanufacturing initiatives may be part of postproduction services, but are not necessarily included in preproduction services.

In the Context of the Pre- and Postproduction Services Perspective