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Customer Relationship Management (CRM) Helps Firms Gain and Maintain Competitive

Question 1

Multiple Choice

Customer relationship management (CRM) helps firms gain and maintain competitive advantage by:


A) encouraging them to produce standardized goods.
B) merging all demographic-based and behavior-based segments of markets.
C) studying which goods and services are purchased together.
D) prohibiting them from bundling goods and services together.

Correct Answer:

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