To be effective, green visions embed and connect the firm's commitment to sustainability with its business mission; that way, going green is seen as tactical and NOT strategic.

Question

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Green visions are most effective when they are integrated into the firm's strategic planning, ensuring that sustainability is a core aspect of the business mission and not just a tactical or short-term goal. This strategic integration helps in achieving long-term sustainability objectives.

To Be Effective, Green Visions Embed and Connect the Firm's