Fred has been hired to conduct consumer research for the Chrysler Corporation. They are interested in finding out if the population in Windsor prefers Chryslers or Toyotas. Fred has drawn his sample from the union membership lists of the Chrysler Corporation and has concluded that people in Windsor overwhelmingly prefer Chryslers to Toyotas. His research is an example of misrepresentation because Fred:
A) asked biased questions.
B) did not triangulate his methods.
C) listed biased choices.
D) discarded undesirable results.
E) chose a biased sample.

Question

Quizplus · Accepted Answer

Fred's research is an example of misrepresentation due to choosing a biased sample. By drawing his sample from the union membership lists of the Chrysler Corporation, he has selected a group that is likely to have a preference for Chryslers due to their employment connection, rather than a sample representative of the entire population of Windsor.

Fred Has Been Hired to Conduct Consumer Research for the Chrysler