Mark is conducting a study to determine if people will be receptive to a change in the widget that the Allerton Corporation is selling. His research is an example of:
A) evaluation research.
B) action research.
C) basic research.
D) clinical research.
E) marketing research.

Question

Quizplus · Accepted Answer

Mark's study aims to understand people's receptiveness to a change in a product, which is a key aspect of marketing research. Marketing research focuses on gathering data about market needs, preferences, and trends to inform business decisions related to products and services.

Mark Is Conducting a Study to Determine If People Will