Shawarma Rocket (Scenario)
Imagine that you are the president of Shawarma Rocket, a new and successful chain of 100 Lebanese fast-food restaurants. The success you have experienced in the last five years has you thinking of what to do with the business next. Should you expand the business at the current rate? Open new and different restaurants?
-Because of the good profits and a fear of growing too fast, you decide to keep Shawarma Rocket in the same business and do not change the menu. You hope to retain the same market share and return-on-investment record. This is considered a ________ strategy.

Question

Quizplus · Accepted Answer

The decision to maintain the current business operations, menu, and market share without pursuing expansion or diversification is a stability strategy.

Shawarma Rocket (Scenario) Imagine That You Are the President of Shawarma Rocket, a Shawarma