Shawarma Rocket II (Scenario)
As the original owner of Shawarma Rocket, you have seen your business holdings grow substantially over the last 10 years. The number of stores you own and franchise has grown by 200 percent and you own a number of companies in related and unrelated areas.
-You called the Boston Consulting Group (BCG), and they have provided you with some advice based on their famous corporate portfolio matrix. Your oldest holding, Shawarma Rocket, has not grown much in recent years, but due to low debt, it generates a huge amount of cash. According to BCG, Shawarma Rocket would be considered a ________.

Question

Quizplus · Accepted Answer

Shawarma Rocket is considered a "cash cow" because it generates a large amount of cash despite not having much growth, which is typical for businesses in this category according to the BCG matrix.