Shawarma Rocket II (Scenario)
As the original owner of Shawarma Rocket, you have seen your business holdings grow substantially over the last 10 years. The number of stores you own and franchise has grown by 200 percent and you own a number of companies in related and unrelated areas.
-You now need to decide how to best manage and utilize the large number of assets represented by the numerous companies you own. For each SBU, you must create a ________ strategy to determine how your corporation should compete in each of its businesses.

Question

Quizplus · Accepted Answer

A business-level strategy is needed to determine how each strategic business unit (SBU) should compete in its respective market.