The New Business (Scenario)
Nada has started on her own children's clothing manufacturing company. She is a bit nervous but is confident that the company will succeed. Nada plans to implement a total quality management program in her company. To launch the program, she develops a series of training workshops for her managers.
-The third workshop is devoted to understanding how total quality management defines the term customer. This definition includes ________.
A) only those who register a specific complaint regarding a product or service
B) only those who purchase the organization's products or services
C) suppliers and purchasers, but not company employees
D) all those who interact with the organization's products or services

Question

Quizplus · Accepted Answer

Total quality management (TQM) defines customers as all those who interact with the organization's products or services, including internal and external customers.