Presentations should be customized based on analyzing audience characteristics and attitudes.
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Q13: Effective speakers match their persuasive strategies to
Q14: The general demographic characteristics of an audience
Q15: Speakers and audiences work together to form
Q16: All audiences have similar human values.
Q17: Self-centered interests are aroused when a presentation
Q19: Oversimplified views about audience members can result
Q20: Collectivist speakers are likely to focus on
Q21: Once the speech has begun, only ineffective
Q22: If you were preparing a presentation comparing
Q23: Effective speakers identify the primary values of
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