According to The Elaboration Likelihood Model of Persuasion, the two routes that people use when processing a persuasive message are the central and the lateral routes.

Name: According to The Elaboration Likelihood Model of Persuasion, the two routes that people use when processing a persuasive message are the central and the lateral routes.
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The Elaboration Likelihood Model of Persuasion identifies two routes to persuasion: the central route and the peripheral route, not the lateral route.

According to the Elaboration Likelihood Model of Persuasion, the Two