Fear appeals such as “You will die of AIDS!” or “Abstinence is the only way to save your life!” work very well.

Question

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Research has shown that fear appeals can sometimes have the opposite effect, leading to denial, resistance, or backlash rather than motivating positive behavior change. Effective health communication often involves a balance of information, including potential consequences and actionable steps for prevention or improvement.

Fear Appeals Such as “You Will Die of AIDS!” or “Abstinence