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General Mills Is Considering Offering a New Type of Yogurt

Question 19

Multiple Choice

General Mills is considering offering a new type of yogurt. To gauge interest, they are performing taste tests at different locations around the country. Based on the results of these samples, they will decide whether or not to market the new yogurt. This is an example of using ------.


A) descriptive statistics.
B) inferential statistics.
C) qualitative data.
D) secondary data.

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