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Holiday Inn Would Like to Estimate the Satisfaction Level of Its

Question 23

Multiple Choice

Holiday Inn would like to estimate the satisfaction level of its customers. A sample of 25 hotels were selected and the customers at these locations were asked to rate their experience on a scale of 1- 10. Based on this sample data, Holiday Inn will draw a conclusion about the satisfaction level of their customers. This is an example of using _______ .


A) descriptive statistics.
B) inferential statistics.
C) qualitative data.
D) secondary data.

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