Ernest Dichter used Freudian psychoanalysis to analyze consumer behavior.
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Q5: Physiological measures are ineffective in measuring advertising
Q6: Virtual focus groups operate essentially the same
Q7: Trademarks are not effective as an advertising
Q8: In contrast to previous research, Knutson, Ricks,
Q9: Shock appeals are more effective than negative
Q11: Sexy images seem to influence how much
Q12: Neuromarketing involves measuring physiological changes in facial
Q13: An advantage to the focus group over
Q14: Negative appeals in advertising are especially effective
Q15: A study of 200 English TV viewers
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