Who was John Watson?
A) Founder of the Sloan School of Advertising
B) Founder of the behaviorist school of psychology
C) Brought scientific experimental and survey methods to marketing
D) b and c
Correct Answer:
Verified
Q50: Physiological changes in response to TV commercials
Q51: Regarding surveys, .
A)people respond reliably and accurately
B)the
Q52: Which of the following is a way
Q53: Ernest Dichter influenced consumer research through his
Q54: A highly accurate method for testing the
Q56: To probe deeper motivations and uncover feelings
Q57: Comparing the responses of actual and virtual
Q58: Which of the following is an advantage
Q59: The Muslim-American market continues to be completely
Q60: involves measuring brain activity and functions in
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