Which of the following is NOT an advantage of focus groups?
A)You can interview a group of people together, rather than each one individually
B)People say what they really think, without being influenced by others
C)Respondents cue or prompt each other in unexpected ways
D)You get to observe how people form judgments in a social setting

Question

Quizplus · Accepted Answer

Focus groups are designed to encourage discussion and interaction among participants, which can lead to influenced responses rather than purely individual opinions. This interaction is contrary to the idea that people will say what they really think without being influenced by others.

Which of the Following Is NOT an Advantage of Focus