The addition of 10 countries to the European Union in 2004 changed consumption patterns as well as production and distribution requirements for companies operating in Europe.

Question

Quizplus · Accepted Answer

The enlargement of the European Union in 2004, which saw the addition of 10 countries, significantly altered the economic landscape of the region. This expansion brought millions of new consumers into the EU market, leading to changes in consumption patterns. Companies operating in Europe had to adjust their production and distribution strategies to cater to the diverse needs and preferences of a larger, more varied consumer base. This included adapting products, marketing strategies, and supply chains to meet the demands of new markets in Central and Eastern Europe.

The Addition of 10 Countries to the European Union in 2004