Suppliers typically possess the channel power, not the customers.

Question

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Channel power refers to the ability of a particular channel member to influence the actions of other members within the channel. While suppliers can have significant power, especially if they have a dominant or exclusive product, customers often possess substantial power as well, especially in markets where there are many suppliers but few large customers. The balance of power can shift depending on market conditions, the uniqueness of the products or services, and the number of available suppliers and customers.

Suppliers Typically Possess the Channel Power, Not the Customers