Mega brands can be built by leveraging brand names over entirely new businesses and product lines
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Q48: Being first into emerging markets allows firms
Q49: Competitive advantages are often founded on technical
Q50: There are no real advantages in getting
Q51: Any adaptations made to global brands ruin
Q52: When pursuing global brands, firms are careful
Q54: Advertising strategy standardization has been hindered through
Q55: Many multi-country advertising campaigns develop a standard
Q56: Global retailers have facilitated the international distribution
Q57: Regional strategies target specific areas such as
Q58: Mega brands can be built by extending
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