When pursuing global brands, firms are careful in making only those product changes that do not affect global images
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Q47: Offensive competitive strategies include frontal assaults, flanking
Q48: Being first into emerging markets allows firms
Q49: Competitive advantages are often founded on technical
Q50: There are no real advantages in getting
Q51: Any adaptations made to global brands ruin
Q53: Mega brands can be built by leveraging
Q54: Advertising strategy standardization has been hindered through
Q55: Many multi-country advertising campaigns develop a standard
Q56: Global retailers have facilitated the international distribution
Q57: Regional strategies target specific areas such as
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