Personal selling and sales force management strategies are easier to standardize when promotions are mass media-oriented, distribution channels are long, and product mixes are standardized

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Personal selling and sales force management strategies often require customization to effectively address the unique needs of different markets, especially when dealing with complex distribution channels and diverse product mixes. Mass media-oriented promotions can reach a wide audience but lack the personal touch needed for complex sales, making standardization more challenging.

Personal Selling and Sales Force Management Strategies Are Easier to Standardize