In today's global marketplace, firms can choose to compete or cooperate against international rivals
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Q54: Advertising strategy standardization has been hindered through
Q55: Many multi-country advertising campaigns develop a standard
Q56: Global retailers have facilitated the international distribution
Q57: Regional strategies target specific areas such as
Q58: Mega brands can be built by extending
Q60: Personal selling and sales force management strategies
Q61: Global alliances tend to be equity-based relationships
Q62: Regional competitive strategies target groups of countries
Q63: Emerging market firms can counter international competition
Q64: One response to global competitors entering the
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