Identifying cross-national similarities among customers and markets is part of which aspect of global and multi-market strategy formulation:
A) Development and identification of core businesses
B) Strategy globalization
C) Strategy internationalization
D) All of the above

Question

Quizplus · Accepted Answer

Strategy internationalization involves identifying cross-national similarities to effectively tailor strategies across different markets.

Identifying Cross-National Similarities Among Customers and Markets Is Part of Which