When auto manufacturers use styling, performance, reliability and economy attributes to sell their cars worldwide, they are using which type of segmentation criteria:
A) Income
B) Product features
C) Customer benefits
D) Market-based criteria

Question

Quizplus · Accepted Answer

Product features are the attributes of a product that are used to differentiate it from other products. In this case, the auto manufacturers are using styling, performance, reliability and economy attributes to sell their cars worldwide.

When Auto Manufacturers Use Styling, Performance, Reliability and Economy Attributes